MG Gloster ADAS | In-store Augmented Reality
MG Motor makes some of the best automobiles across the globe, but with the innovation of the latest technology comes the challenge of communicating those innovations with the customers. So when they developed Advanced Driver Assistance System (ADAS) technology, a completely invisible sensory technology, they needed a way to showcase their latest offering to customers.
To overcome this challenge we conceptualized a scenario-based approach to showcase how ADAS keeps you safe. We designed and developed On-Vehicle AR, where we were able to re-create hypothetical scenarios within the App. This solution helped our client to visually communicate the benefits of ADAS with the customer and thus use this as an effective sales tool.